81: CRO TO UXO WITH IHOR SOKOLOV

SLOBODAN "SANI" MANIC
Website Optimisation Consultant, Podcast Host & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store. This is the first agency that takes commitment to deliver specific uplift in key business metrics for every project it takes on. Ihor led CRO projects for companies like Microsoft, Comodo, Gaiam, Preply, SamCart, CariD, Ukrainian International Airlines, and Depositphotos.
He is a regular speaker at marketing conferences and podcasts, and a lecturer of UX, quant analytics, and A/B testing at CRO Academy.
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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