96: WHY INDUSTRY BENCHMARKS ARE BULLSH*T WITH NATALIE THOMAS

Welcome to No Hacks, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good. 

Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small. 

In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions. Listen to the episode to learn about:

• comparing your conversion rate to your benchmarks from the past
• comparing the change in a metric over time to your competitors
• the questions you can ask that will give you a deeper understanding of your organization’s performance, help you learn more from your customers, and shed some light on what to do to move forward

And much more! 

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Episode links:

• https://thegood.com/insights/ecommerce-benchmarks/
• https://www.linkedin.com/in/natalieathomas/

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.