Welcome to the latest episode of the No Hacks Podcast, where we dive deep into the world of optimization and experimentation with Stewart Ehoff, head of an award-winning experimentation program at RS, public speaker, and Dragon Ball Z aficionado. Opening Season 2 of the podcast, Stewart shares his journey from web development to leading impactful digital experiments in a traditional company setting. Host Sani and Stewart delve into how experimentation can transcend the digital space to improve business operations and everyday life.
Stewart underscores the significance of curiosity, data-driven decision-making, and having the right mindset when running experimentation programs. From discussing the vital role that big strategic decisions play in shaping a company’s experimentation culture to sharing practical advice for web developers and digital professionals, this episode is packed with actionable insights. Stewart’s humility and his candid discussion about battling imposter syndrome further enrich the conversation, making it relatable and inspiring for audiences across the board.
One of the key takeaways from this episode is Stewart’s approach to building a center of excellence for experimentation at RS. He explains how embedding the methodology of experimentation into the core of business operations can drive better outcomes and foster a culture of continuous improvement. Whether you’re a developer, a business leader, or someone curious about experimentation, Stewart’s insights provide valuable lessons on making data-driven decisions and steering clear of complacency.
About the Guest: Stewart Ehoff
Stewart Ehoff is the head of the award-winning experimentation program at RS, a role he has earned through years of curiosity and dedication. Starting his career as a web developer, Stewart quickly became disillusioned with decision-making processes that were often based on opinions rather than data. His curiosity led him to the world of digital experimentation, where he found a direct connection between his work and its impact, sparking his passion for the field.
Over the past six years at RS, Stewart has been instrumental in transitioning the company from a traditional web development focus to a digital-first approach that utilizes data-driven experimentation. His work has not only earned industry recognition but also positioned RS as a trailblazer in digital experimentation within the B2B space. Stewart’s story is a testament to the power of curiosity, continuous learning, and the importance of building a culture of experimentation.
What You’ll Learn
- Transitioning from Development to Experimentation: Stewart provides insights into how web developers and other digital professionals can pivot their careers towards experimentation. He emphasizes the importance of curiosity and asking good questions, which are foundational to an experimentation mindset.
- Building a Center of Excellence: Learn how Stewart helped RS build a center of excellence for experimentation, empowering product teams to run their experiments and embedding experimentation into the core of business operations.
- Optimizing Your Physical Work Environment: Stewart shares practical advice on how to create a more productive work environment, particularly for those working from home. By separating work and relaxation spaces, you can enhance focus and improve work-life balance.
- Overcoming Imposter Syndrome: Stewart candidly discusses the imposter syndrome he and his team face, even after winning awards. He explains how maintaining humility and striving for continuous improvement can drive success in experimentation.
- Real-Life Experimentation Stories: Stewart shares compelling stories from RS where experimentation played a crucial role, including the successful implementation of a new AI-powered search engine which was a major transformation project for the company.
- Advice for Web Developers: Stewart provides valuable advice for web developers on how to handle client demands and make data-driven decisions that add real value. He advocates for developers to embrace data and insights to better meet client needs.
Listener Questions and Final Thoughts
Stewart addresses listener questions from the test and learn community, offering insights into how to randomize real-life experiments and ensure consistency in treatment across various situations. He also shares his personal approach to optimizing different aspects of his life, such as his physical work environment and workout routines.
For those looking to connect with Stewart, LinkedIn is the best platform. His unique perspective and deep understanding of both digital and business experimentation make him a valuable connection for anyone interested in this field. Finally, Stewart leaves us with a word to consider: “Patience” — a timely reminder that great outcomes often require time and persistence.
This episode is packed with wisdom and practical tips for anyone looking to harness the power of experimentation, whether in their professional roles or personal lives. Tune in and let Stewart Ehoff’s journey inspire you to think critically and embrace a mindset of continuous learning and improvement.