93: The Case of Hypersegmentation in Email with Kasey Luck

Welcome to No Hacks Show, a weekly podcast where your hosts – Sani and Cath – are joined by smart guests to discuss many different ways you can optimize your online presence. 

We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead.

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