SLOBODAN "SANI" MANIC

15+ years in web development and optimisation. The method is simple: find friction, fix it, measure, repeat.

That work has moved through freelance development, leading technical teams at Search Engine Journal, integrating Klarna payments at Krokedil, and running conversion strategy at Maksimer. Five WordPress core releases. A CXL certification in conversion optimisation. Projects with Instacart, Klarna, and others.

The podcast started in 2021. Pandemic. Small town in Sweden. Limited ways to connect with people in the industry. What began as a networking project turned into 200+ conversations about what actually works in digital optimisation.

Then AI agents started browsing the web. Shopping for products. Filling out forms. Extracting information. And most websites were completely unprepared. Navigation that works for humans breaks for agents. Checkouts fail. Critical information sits invisible to machines.

Now the show focuses entirely on this shift.

How do you optimise a website when your next million visitors might not be human? What breaks, what works, and what should companies do now to stay visible in an agent-driven web?