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ABOUT NO HACKS

THE PODCAST

Your next million website visitors won't be human. Are you ready?

AI agents are already browsing the web. Comparison shopping, researching products, filling out forms, booking travel, extracting information. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.

No Hacks is the podcast for SEO, CRO, and web professionals who want to stay visible, trusted, and findable in an AI-driven web. Each week we explore what breaks, what works, and what to do about it before it becomes impossible to ignore.

New episodes weekly.

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RECENT EPISODES

Catch up on the latest conversations

EP 22017 min

220: Google Patented Replacing Your Landing Page With AI

Google was granted patent US 12536233B1 in January 2026, describing a system that scores your landing page and, if it falls below a quality threshold, replaces it with an AI-generated version personalized to each searcher. This episode breaks down how the patent works, how the industry reacted, and what website owners should do to prepare.
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EP 21954 min

219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin

Rand Fishkin, co-founder of SparkToro and one of the most influential voices in digital marketing history, shares research proving that AI brand recommendations are wildly inconsistent. You'd need to ask ChatGPT 1,500 times to get the same brand list in the same order twice. We discuss why AI ranking tools are selling metrics that don't exist, why Google is still 210x bigger than ChatGPT, and why brand building (not digital marketing tricks) is the real lever for AI visibility.
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EP 21838 min

218: Five Years of No Hacks - The Guest Host Takeover

Five years. 218 episodes. 110 hours of content. To celebrate, five returning guests flip the script and interview Sani about the agentic web, the future of web optimization, and what makes this podcast tick. Kelly Wortham, Iqbal Ali, Talia Wolf, Jon MacDonald, and Shiva Manjunath each bring their own questions, their own perspectives, and a few personal ones too.
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EP 21729 min

217: The Browser Wars Are Back. This Time With AI Agents!

In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years. Now, with over 30 agentic browsers launching in under 18 months, the same war is playing out again, only this time the stakes are higher. This episode breaks down the 90s browser wars, compares the tactics to what's happening today, and explains what website owners should do about it.
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EP 2161h 3m

216: The Machine Layer - Building Trust in the Age of AI Search with Duane Forrester

Duane Forrester, 30-year search veteran who co-launched Schema.org and built Bing Webmaster Tools, explains why AI systems prioritize trust above all else. We discuss machine comfort bias, chunk-level content optimization, why SEO is now a multidisciplinary role, and how to prepare for a world where LLMs decide who gets cited.
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EP 21529 min

215: The Agent-Broken Web - Why AI Can't See Your Website

Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.
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ABOUT THE HOST

Slobodan "Sani" Manic is a consultant and speaker specialising in Agent Experience Optimisation, helping companies make their websites work for AI agents.

He's spent close to two decades working at the intersection of web technology, user experience, and digital strategy. Now he's focused on what he believes is the most important shift happening on the web: the rise of non-human users.

Through his consultancy, Sani helps companies audit and optimise their sites for AI agents. No Hacks is where he explores these ideas publicly and talks to the people shaping this emerging field.

EXPERTISE

  • Agent Experience Optimisation (AXO)
  • Conversion Rate Optimisation
  • Technical SEO
  • LLM Visibility & Citation Readiness
  • Entity Optimisation
  • Web Accessibility
  • User Experience
  • Web Performance