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ABOUT NO HACKS

THE PODCAST

Your next million website visitors won't be human.

AI agents are already browsing the web. Comparison shopping, researching products, filling out forms, booking travel, extracting information. And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.

No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.

New episodes weekly.

No Hacks Podcast Cover

RECENT EPISODES

Catch up on the latest conversations

EP 2161h 3m

216: The Machine Layer - Building Trust in the Age of AI Search with Duane Forrester

Duane Forrester, 30-year search veteran who co-launched Schema.org and built Bing Webmaster Tools, explains why AI systems prioritize trust above all else. We discuss machine comfort bias, chunk-level content optimization, why SEO is now a multidisciplinary role, and how to prepare for a world where LLMs decide who gets cited.
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EP 21529 min

215: The Agent-Broken Web - Why AI Can't See Your Website

Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.
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EP 21137 min

211: Why AI is Killing Your Clicks: The New Metrics for a Zero-Click World with Joe Doveton

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent reality facing every brand that relies on web traffic.
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ABOUT THE HOST

Slobodan "Sani" Manic is a consultant and speaker specialising in Agent Experience Optimisation, helping companies make their websites work for AI agents.

He's spent close to two decades working at the intersection of web technology, user experience, and digital strategy. Now he's focused on what he believes is the most important shift happening on the web: the rise of non-human users.

Through his consultancy, Sani helps companies audit and optimise their sites for AI agents. No Hacks is where he explores these ideas publicly and talks to the people shaping this emerging field.

EXPERTISE

  • Website Optimisation
  • Conversion Rate Optimisation
  • Technical SEO
  • Web Accessibility
  • AI Agent Optimisation
  • User Experience
  • Web Performance