ABOUT NO HACKS
THE PODCAST
Your next million website visitors won't be human. Are you ready?
AI agents are already browsing the web. Comparison shopping, researching products, filling out forms, booking travel, extracting information. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is the podcast for SEO, CRO, and web professionals who want to stay visible, trusted, and findable in an AI-driven web. Each week we explore what breaks, what works, and what to do about it before it becomes impossible to ignore.
New episodes weekly.

RECENT EPISODES
Catch up on the latest conversations
219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin
218: Five Years of No Hacks - The Guest Host Takeover
217: The Browser Wars Are Back. This Time With AI Agents!
216: The Machine Layer - Building Trust in the Age of AI Search with Duane Forrester
215: The Agent-Broken Web - Why AI Can't See Your Website
ABOUT THE HOST
Slobodan "Sani" Manic is a consultant and speaker specialising in Agent Experience Optimisation, helping companies make their websites work for AI agents.
He's spent close to two decades working at the intersection of web technology, user experience, and digital strategy. Now he's focused on what he believes is the most important shift happening on the web: the rise of non-human users.
Through his consultancy, Sani helps companies audit and optimise their sites for AI agents. No Hacks is where he explores these ideas publicly and talks to the people shaping this emerging field.
EXPERTISE
- Agent Experience Optimisation (AXO)
- Conversion Rate Optimisation
- Technical SEO
- LLM Visibility & Citation Readiness
- Entity Optimisation
- Web Accessibility
- User Experience
- Web Performance
