Your next million website visitors won't be human. No Hacks explores how to make the web work for AI agents: what breaks, what works, and what to do about it.
In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years. Now, with over 30 agentic browsers launching in under 18 months, the same war is playing out again, only this time the stakes are higher. This episode breaks down the 90s browser wars, compares the tactics to what's happening today, and explains what website owners should do about it.
Duane Forrester, 30-year search veteran who co-launched Schema.org and built Bing Webmaster Tools, explains why AI systems prioritize trust above all else. We discuss machine comfort bias, chunk-level content optimization, why SEO is now a multidisciplinary role, and how to prepare for a world where LLMs decide who gets cited.
Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.
For the last 20 years, digital marketing had one goal: drag a human across a "threshold", onto your website, so you could control the message and sell the product.
Checkout is becoming a protocol, not a page. Here's how the Agentic Commerce Protocol, the Universal Commerce Protocol, and Shared Payment Tokens are turning AI agents into buyers, and what it means for your business.
Cloudflare's new Markdown for Agents feature converts HTML to markdown on the fly when AI agents request it. An 80% token reduction, built into the CDN layer. Here's what it means for your website.
AI agents don't see your website the way humans do. They read the accessibility tree. Here's how the major platforms actually perceive web pages, what the research says, and how to make your website agent-ready.
