OPTIMISING THE WEB FOR AI AGENTS

Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.

Google just made two massive moves in 48 hours, and together, they could reshape how AI interacts with commerce forever.

For the last 20 years, digital marketing had one goal: drag a human across a "threshold", onto your website, so you could control the message and sell the product.

If 2025 felt like a constant, high-pitched ringing in your ears, you aren't alone.

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent reality facing every brand that relies on web traffic.

There is a new user on the internet. It doesn't have eyes, it reads code, and it has zero tolerance for bad UX.