109: MODERATING EXPERIMENTATION ELITE WITH JOE DOVETON AND DAVID MANNHEIM

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences!

This is another episode done as part of our partnership with Experimentation Elite.

In this episode, I talked to Joe Doveton, founder and CEO of Binary Bear Limited, and David Mannheim, author of "The Person in Personalization" and founder at Made With Intent, for a deep dive into the world of experimentation and conversion rate optimization (CRO). 

The discussion pivots around the upcoming Experimentation Elite event in London, where both guests are set to moderate. They share their unique perspectives on the evolution of CRO, the role of personalization in the digital landscape, and the future of online retail experiences. 

David discusses his journey as an author and the development of his analytical platform, Made With Intent, which aims to understand user intent for e-commerce sites. 

Joe provides insights into the challenges faced by companies at the early stages of their optimization journey and emphasizes the importance of CRO as a long-term commitment rather than a short-term fix. 

Links from the episode:

• Experimentation Elite
• Joe's LinkedIn
• David's LinkedIn
• Binary Bear
• Made With Intent
• The Person in Personalisation

[00:00:00] - Introducing the guests - Joe Doveton and David Mannheim
[00:01:33] - Joe Doveton on Experimentation Elite event
[00:06:14] - David Mannheim discusses his experience as a book author and his platform, Made With Intent
[00:10:17] - Joe Doveton's insights on early-stage CRO challenges
[00:14:37] - Discussion on the current trends and excitement in the CRO industry
[00:19:12] - Impact of third-party cookie removal on personalization
[00:21:49] - David Mannheim on 'Stages not Pages' in optimization
[00:25:42] - Preview of sessions at the Experimentation Elite event

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.