SLOBODAN "SANI" MANIC
Website Optimisation Consultant, Podcast Host & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!
This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brings his wealth of knowledge to the table, shedding light on the intricacies of Conversion Rate Optimization (CRO) and experimentation.
We kick off with something a bit more personal—Ruben's love for football. He shares how the strategies and teamwork in football offer valuable lessons for the world of optimization and experimentation. This interesting parallel sets the stage for a deeper exploration of his professional domain.
The conversation then shifts to the core topic of centers of excellence (CoEs) within organizations. Ruben explains the differences between centralized, decentralized, and CoE models for running CRO operations. His insights provide clarity on how these models impact the cultivation of an experimentation culture within companies.
You will learn about the significance of making experimentation approachable and educational, the benefits of fostering a supportive environment for innovation, and the pivotal role of autonomy and efficacy in the success of experimentation strategies. Ruben emphasizes the collective journey toward nurturing a robust culture of experimentation across all levels of an organization.
Ruben's perspective and practical advice offer valuable guidance for those looking to leverage experimentation and optimization as key tools for digital success. Whether you're deeply embedded in the field or just starting out, this episode presents an opportunity to understand the critical elements of building and sustaining an experimentation-centric organizational culture through the lens of a seasoned expert.
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
No Hacks explores how to optimize websites for AI agents, with weekly episodes featuring SEOs, developers, and AI researchers. Subscribe on your favorite platform.
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