All Episodes
25 minEpisode 129

129: DOCUMENTING EXPERIMENTATION WITH NILS KOPPELMANN

SpotifyApple
HOSTED BY
Slobodan "Sani" Manic

SLOBODAN "SANI" MANIC

Website Optimisation Consultant, Podcast Host & Keynote Speaker

CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.

SHOW NOTES

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! 

This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in the realm of growth through experimentation.

Nils shares insightful and humorous takes on the critical role documentation plays in web development and CRO. He likens it to essential daily habits—maybe not thrilling but crucial for avoiding future regrets.

Adding a dose of humor to the mix, Nils entertains with a scenario about hiring an animal for his team, choosing a chameleon for its adaptability and versatility, echoing the essential skills needed in the dynamic field of CRO and digital experimentation.

This episode promises a mix of laughs and learning as Nils unpacks the significance of keeping detailed experiment records. It's not just for the sake of accountability but as a foundation for ongoing innovation.

Links:

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

LATEST EPISODES

EP 21529 min

215: The Agent-Broken Web - Why AI Can't See Your Website

Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.
EP 21137 min

211: Why AI is Killing Your Clicks: The New Metrics for a Zero-Click World with Joe Doveton

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent reality facing every brand that relies on web traffic.

ENJOYING THIS EPISODE?

No Hacks explores how to optimize websites for AI agents, with weekly episodes featuring SEOs, developers, and AI researchers. Subscribe on your favorite platform.

Subscribe Now