All Episodes
22 minEpisode 134

134: ELITE EXPERIMENTS AT EXPERIMENTATION ELITE WITH JONAS ALVES

SpotifyApple
HOSTED BY
Slobodan "Sani" Manic

SLOBODAN "SANI" MANIC

Website Optimisation Consultant, Podcast Host & Keynote Speaker

CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.

SHOW NOTES

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!

This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK.

This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsmartly. Jonas shares his extensive experience, starting with his pioneering work at Booking.com, where he helped establish a culture of experimentation that pushed the boundaries of online user experience.

He discusses the evolution of A/B testing tools, the role of AI in future experiments, and his latest venture, AB Smartly, aimed at providing sophisticated tools for elite experimenters. Join us as Jonas provides invaluable insights into building successful experimentation programs and the future of digital testing.

Episode links:

Experimentation Elite
Jonas on LinkedIn
ABsmartly

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

LATEST EPISODES

EP 21529 min

215: The Agent-Broken Web - Why AI Can't See Your Website

Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.
EP 21137 min

211: Why AI is Killing Your Clicks: The New Metrics for a Zero-Click World with Joe Doveton

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent reality facing every brand that relies on web traffic.

ENJOYING THIS EPISODE?

No Hacks explores how to optimize websites for AI agents, with weekly episodes featuring SEOs, developers, and AI researchers. Subscribe on your favorite platform.

Subscribe Now