168: BREAK FREE FROM AMAZON: THE STEP-BY-STEP GUIDE TO YOUR DTC JOURNEY WITH DUŠAN POPOVIĆ
SLOBODAN "SANI" MANIC
Website Optimisation Consultant, Podcast Host & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
In this episode of No Hacks Snacks, e-commerce and Shopify expert Dušan Popović discusses how successful Amazon sellers can establish their own direct-to-consumer (DTC) channels.
Dušan emphasizes the importance of building a brand independent of Amazon and offers practical steps to set up a Shopify store. He addresses challenges like marketing outside of Amazon's ecosystem, identifying target audiences, using platforms like Google Ads for keyword testing, and adapting marketing strategies.
The conversation highlights the long-term benefits of direct customer communication and maintaining control over the business.
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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