No Hacks Podcast
NO HACKS
All Episodes
36 minEpisode 28

28: INTERSECTION OF CRO AND TECHNICAL SEO

SpotifyApple
HOSTED BY
Slobodan "Sani" Manic

SLOBODAN "SANI" MANIC

Website Optimisation Consultant, Podcast Host & Keynote Speaker

CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.

ProfileWebsiteLinkedIn

SHOW NOTES

Conversion Rate Optimization aims to improve the user experience, which is technically, what Google wants to do for their users as well. In this episode, we discussed how these two intersect and we’ll explain to you why you should treat robots the same way you treat humans. 

We also talked about the latest Privacy news in Aug 2021:

  • CCPA considers analytics trackers as ‘data sale’ 
  • Facebook’s latest attempt to serve a more privacy focused advertising. 

Links in this episode:

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

LATEST EPISODES

EP 21529 min

215: The Agent-Broken Web - Why AI Can't See Your Website

Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.
EP 21137 min

211: Why AI is Killing Your Clicks: The New Metrics for a Zero-Click World with Joe Doveton

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent reality facing every brand that relies on web traffic.

ENJOYING THIS EPISODE?

No Hacks explores how to optimize websites for AI agents, with weekly episodes featuring SEOs, developers, and AI researchers. Subscribe on your favorite platform.

Subscribe Now
Browse All Episodes