32: CAN PRIVACY AND PERSONALIZATION CO-EXIST? A DEEP DIVE INTO ZERO PARTY DATA
SLOBODAN "SANI" MANIC
Website Optimisation Consultant, Podcast Host & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
As more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers.
Links in this episode:
- https://marketoonist.com/2021/07/zeropartydata.html
- https://www.nohacksmarketing.com/podcast/024-two-more-years-of-cookies-and-other-privacy-news/
- https://www.nohacksmarketing.com/podcast/021-tracking-pixels-and-apples-mail-privacy-protection/
- https://www.nohacksmarketing.com/podcast/duckduckgo-privacy-cookies/
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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