March 1, 202237 minEpisode 54

54: NAILING PRODUCT-MESSAGE FIT WITH DIANE WIREDU

HOSTED BY

SLOBODAN "SANI" MANIC

Website Optimisation Consultant, Podcast Host & Keynote Speaker

CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.

ProfileHost profile Website LinkedIn

SHOW NOTES

Diane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.

In this episode, we talked about product message fit, why it’s crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.

Dianne also answered questions from the community:

Mari Paseva: How do you fit branding into the Product-Message-fit equation?
Adam Kirsch: With fewer people talking about B2B SaaS products online compared to B2C products (think amazon, yelp reviews etc) what are her go-to places for finding the juicy VoC we need for creating compelling messaging when writing for our clients?
Eden Bidani: what does she think about category creation as part of messaging strategy - when should companies do it, and when shouldn't they?
Suri Jerusalem: Work life balance hacks, how to shut that creative brain off when it’s time to play, how to schedule projects so life still fits in?

Links in the episode:

https://www.linkedin.com/in/dianewiredu/
http://lionwords.com

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

LATEST EPISODES

EP 215January 28, 202629 min

215: The Agent-Broken Web - Why AI Can't See Your Website

Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.

EP 214January 14, 202629 min

214: How Google Just Took Control of AI Commerce (UCP + Apple Deal Explained)

Google just made two massive moves in 48 hours, and together, they could reshape how AI interacts with commerce forever.

EP 213January 7, 202641 min

213: Why Google & ChatGPT Are Ignoring Your "Dead" Content with Jono Alderson

For the last 20 years, digital marketing had one goal: drag a human across a "threshold", onto your website, so you could control the message and sell the product.

EP 212December 17, 202511 min

212: Goodbye 2025 - Digital Tinnitus and the Non-Human Future

If 2025 felt like a constant, high-pitched ringing in your ears, you aren't alone.

EP 211December 10, 202537 min

211: Why AI is Killing Your Clicks: The New Metrics for a Zero-Click World with Joe Doveton

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent reality facing every brand that relies on web traffic.

ENJOYING THIS EPISODE?

No Hacks explores how to optimize websites for AI agents, with weekly episodes featuring SEOs, developers, and AI researchers. Subscribe on your favorite platform.

Subscribe Now

Browse All Episodes