37: REVIEWING JON MACDONALD’S OPTING IN TO OPTIMIZATION
JON MACDONALD
The Good
Founder of The Good and three-time author on conversion optimization, working with brands like Nike, Adobe, and Xerox.
SHOW NOTES
Jon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts!
Links in this episode:
- https://thegood.com/opting-in-to-optimization/
- https://www.youtube.com/watch?v=AlAj3VxIKlQ
- https://thegood.com/books/
- https://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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