Olga Andrienko spent years as VP of Brand Marketing before pivoting to AI Operations after a weekend course that contained zero information about chatbots. The distinction that drove her career change: chatbots offer 30% efficiency gains, but AI agents offer exponential scaling of entire business functions. Within three weeks of making the switch, she hired an AI workflow architect.
Her cross-functional marketing experience (brand, performance, PR, social, affiliate) gives her an unusual vantage point on the AI transformation. Most AI adoption advice comes from technologists who understand the tools but not the workflows they're replacing. Olga brings the opposite perspective: deep knowledge of where marketing teams actually spend their time and where automation creates the most leverage. The model she advocates pairs strategic marketing knowledge with dedicated builders who construct the actual automations. The strategist identifies the opportunity. The builder creates the system. Neither role works in isolation.
On the podcast, Olga delivered a blunt assessment: 2024 was likely the highest traffic year websites will ever see from Google. AI Overviews have changed fundamental user behavior, with people reading answers directly in search results and leaving without clicking. Some sites lost 75% of their organic traffic overnight. Her response isn't to mourn the old model but to replace it entirely. She calls it "search everywhere optimization," treating TikTok, YouTube, Reddit, and AI chatbots as search engines in their own right. The metric that matters isn't where you rank. It's how often you get cited and mentioned across the platforms where people actually look for answers. Traditional SEO metrics, she argues, are becoming meaningless. The sooner marketers accept that, the faster they can adapt.
SEO is dying as we know it. A marketing VP's pivot to AI ops reveals what skills will actually matter in five years.
